About Cross Fox Strategies
Clarity to see further. Conviction to move forward.
mission
Cross Fox Strategies partners with leaders to see what others miss, simplify what matters, and turn strategy into decisive action.
vision
Advantage. Profit. Scale. Grow them all.
To help ambitious, customer-centric businesses to grow with clarity and conviction. Every day is a day to align their aspirations, people, priorities, and actions to a path of exciting momentum.
Why a Cross Fox?
Unconventional, disruptive strategic intelligence.
Foxes have a rich history of symbolism spanning many cultures and timelines. The cross fox as a sub-species takes that symbolism even deeper and is the true ethos that Cross Fox Strategies represents. The intelligence to see what others overlook, the curiosity to explore what others assume, and the adaptability to find another path when the obvious one fails. It is independent, resourceful, and difficult to confine—more likely to outthink an obstacle than overpower it. Its unusual appearance represents individuality without abandoning identity: the same underlying animal, expressed differently. The cross fox does not disrupt for the sake of disruption. It observes, experiments, adapts, and challenges convention when it sees a better way forward.
Founder & principal
Chris Williams
Strategy. Technology. Business growth.
Chris Williams is the Founder Cross Fox Strategies and a strategic growth advisor. He works with business leaders to evolve and scale their companies, remapping their go-to-market, commercialization, and operational strategies to fast-paced actions that produce results.
With more than two decades of experience at the intersection of products, technology, marketing, and business growth, Chris has guided product evolution and market expansion for companies including Activision, GameStop, The Dallas Morning News, and Parker University / Seminars. His work has been recognized globally—from record-breaking entertainment launches like Call of Duty: Modern Warfare 2 and Star Wars: Battlefront to seven-figure digital revenue turnarounds and data-driven executions creating meaningful 88%–121% expansion gains.
A champion of innovation and design thinking, Chris is known for transforming complex challenges into scalable growth opportunities. His leadership fuses creativity with analytics, strategy with culture, and technology with storytelling — positioning businesses to thrive in an age of disruption.
Outside the office, Chris channels his time to his family and friends, and puts passion into cars and motorcycles because he loves the chaotic serendipity of doing new things with people he loves and the methodical focus needed at the track.